Välinge has signed a license agreement with the Chinese furniture manufacturer William Furniture. The new agreement makes the company the first in China to implement Threespine® click furniture technology in its products.
"The agreement is the result of our close work together with the sales and engineering team from Välinge, including a visit to the R&D facility in Sweden," said William Noonan, CEO at William Furniture.
William Furniture plans to launch the first piece of furniture – a TV stand – in February 2017. The market launch includes a TV ad campaign in the US and the company has high hopes that the new products will help increase sales.
"We see great potential in the implementation of Threespine in many of our products. The fact that furniture can be assembled without screws, bolts and plugs will be a great selling point and we have already attracted a lot of interest from the US market," said William Noonan.
William Furniture, established in 2006, is today well known for its modern contemporary bedroom furniture. The company is located in Dongguan City and has approximately 300 employees working in the company’s modernized workshops occupying more than 28,000 square meters.